BetterVisitors

How many visitors are you actually getting?

October 22nd, 2007

Every time you order a BetterVisitors campaign, we send you a username and password to our stats site. It’s a convenient way to track your visitors and analyze your traffic.

But how many visitors are you actually getting? Does your web counter show more than we show, or less? Occasionally, someone writes to us complaining that their web counter isn’t showing as many visitors as the BetterVisitors tracking area. (No-one ever writes when their counter shows more visitors though!)

We can verify visitors by examining raw server logs, but sometimes people are still not convinced, preferring the results of their hit counters. They’re not alone. According to a New York Times article today, the definitions of hits, visits, and page views are flexible, leading large differences in visitor counts and to major disagreements between advertisers and publishers.

It turns out that even in the high-flying world of big media, everyone has a different way of counting. That’s where BetterVisitors has an advantage. Because we know exactly how many visitors we send, we’re very comfortable with our stats and know for a fact that they’re reliable. It’s just one more area where a small company with real people can do better than the corporate giants.

Entry Filed under: Traffic