BetterVisitors

Do You Have Too Many Links?

September 29th, 2007

If you have too many links on your web page, it could really be costing you.

I see a lot of sites with links in every paragraph, and littering the sidebar. Add Banner ads, Text Link ads, Google Adsense ads, and the whole page is nothing but links.

BUT the truth is — if you want to LOSE MONEY, make sure you have a lot of links. The trick to MAKING MONEY is staying very focused — and that means getting rid of useless links.

If you’re selling something, make sure it’s your ONLY focus. Every link that doesn’t go to your order form is a chance to lose a customer. Trust me, you don’t want him checking where your office is using that Google Maps thingie you made. You want him heading straight down the path to a sale. (There are informational sites that have lots of links — but then providing links is the point of their business. This blog, for instance, is about keeping customers and potential customers informed, so it has plenty of links.)

Instead, create a page that does nothing but sell the product. You can have links, but they should all go the place where the customers BUYS. That way, the customer’s choice is to buy or to leave. Some will leave, but the ones that don’t will buy.

That’s what I did with the BetterVisitors home page, and it sells really well. (It also helps that the product is great!)

Entry Filed under: Maximize Your Page